Social networking has played a big part in the business world small and large. With small businesses researchers have found that networking by the owners has played a part in offsetting some of the fragility of their small size. If they happened to also be new within their industries it can be a way of gathering support and credibility before the venture develops a track record and before the owner develops strong, professional ties.
In small businesses the use of social networking allows them to build up their contact base by advertising through social networks which allows the consumers to receive emails, discuss experiences with non-consumers to bring in more clientele for the small business owners therefore can bring the company to a larger size and also can build revenue.
It is also been found that being in rural or urban areas starting up or maintaining the businesses can play a part in a successful business. Researchers have discovered that businesses in rural areas that use social networking as a communication tool have shown to have stronger networks than businesses in an urban community. In most cases rural businesses tend to be smaller, and it tends to build up a more trustworthy fan base because in most cases these companies are local. In a small business utilizing social networking allows the options to grow within other companies by connecting with larger businesses which helps that growth. Social networking allows small businesses the option to connect with other businesses and share ideas through message boards.
Small businesses can also advertise through social websites for example Facebook. Out of five hundred businesses polled in United States only sixteen percent utilized social media marketing. Out of the same businesses polled half of them thought that social media was important to business production. Small business owners have said that social networks pose a threat on them.
In a different survey, it was discovered that many of the small businesses in the study had been victims of their employees visiting personal email accounts or they reported security breaches of file sharing which deterred them from using social networking within their businesses even though it can be beneficial. It is reported that more than four hundred million people use Facebook and more than seventy-five million use Twitter. This estimate claims to be a big attraction that small businesses should appeal to.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing and social networking.
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Dr. Dave Hale, The Internet Marketing Professor, is one of the country's leading developers of Internet marketing and social media curriculum for businesses and universities and specializes in online marketing communications.
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