Thursday, September 6, 2012

Social Networking - How Social Networks Impact Businesses

Social networking has played a big part in the business world small and large. With small businesses researchers have found that networking by the owners has played a part in offsetting some of the fragility of their small size. If they happened to also be new within their industries it can be a way of gathering support and credibility before the venture develops a track record and before the owner develops strong, professional ties.

In small businesses the use of social networking allows them to build up their contact base by advertising through social networks which allows the consumers to receive emails, discuss experiences with non-consumers to bring in more clientele for the small business owners therefore can bring the company to a larger size and also can build revenue.

It is also been found that being in rural or urban areas starting up or maintaining the businesses can play a part in a successful business. Researchers have discovered that businesses in rural areas that use social networking as a communication tool have shown to have stronger networks than businesses in an urban community. In most cases rural businesses tend to be smaller, and it tends to build up a more trustworthy fan base because in most cases these companies are local. In a small business utilizing social networking allows the options to grow within other companies by connecting with larger businesses which helps that growth. Social networking allows small businesses the option to connect with other businesses and share ideas through message boards.

Social Networking - How Social Networks Impact Businesses

Small businesses can also advertise through social websites for example Facebook. Out of five hundred businesses polled in United States only sixteen percent utilized social media marketing. Out of the same businesses polled half of them thought that social media was important to business production. Small business owners have said that social networks pose a threat on them.

In a different survey, it was discovered that many of the small businesses in the study had been victims of their employees visiting personal email accounts or they reported security breaches of file sharing which deterred them from using social networking within their businesses even though it can be beneficial. It is reported that more than four hundred million people use Facebook and more than seventy-five million use Twitter. This estimate claims to be a big attraction that small businesses should appeal to.

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing and social networking.

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Monday, September 3, 2012

Track Facebook, Twitter & Social Networks in Google Analytics - Social Network Marketing Analytics

A cornerstone of any organization's overall social marketing strategy should be reliable web analytics - that is, accurate tracking of traffic coming from networking sites on which you're conducting marketing efforts. This will enable you to slice and dice statistics for those visitors, and hopefully align those numbers with your marketing goals!


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Google Analytics will automatically track referrals from other websites, including Facebook, LinkedIn, and other networking sites. In your Traffic Source reports, you'll see your social network visits grouped under referrals from that site - sources like LinkedIn or stumbleupon. However, these sites are grouped in with all other referring traffic! What if you want to track statistics for incoming traffic from ALL social network sites? It'll be hard to do that if you have to sift through all your other referral traffic.

Grouping Social Network Traffic in Google Analytics

Track Facebook, Twitter & Social Networks in Google Analytics - Social Network Marketing Analytics

Google naturally defines traffic as being organic, direct, referral, etc - so what we're doing here is telling Analytics to place certain sites within a certain category, or "medium." Chances are, this is how your Traffic Medium report looks right now if you haven't applied any custom filters - visits are grouped by 3 or 4 mediums. Organic traffic covers non-paid visits from search engines, (none) means direct traffic (IE, a visitor typed in your website's URL straight into their browser), and all your social networks are grouped under referral traffic.

We want a separate category for those sites though! Using a filter, we can tell Analytics to remove specific sites from the "referral" classification and group them under a new medium.

(Note: This technique involves creating a filter. Create a duplicate profile before proceeding - any mistakes can screw up your historical data. We'll install the filter on the new, duplicate profile.)

Once you've got the profile set up, click "Filter Manager" from the Overview Screen (the one that lists all your profiles), then "Add Filter".

Name your filter something descriptive, then select "Custom Filter" from the Filter Type drop down box. We are advanced analytics ninjas, so select the "Advanced" button and configure the filter like so:

Field A -> Extract A

In the first drop-down, select "Campaign Source". In the second field, you'll be entering which sites you'd like Analytics to automatically group into your new social networks category. For best results here, we're going to be using the Regular Expression character (directly below your Backspace key), which means "or" - this allows us to select multiple domains that traffic would be coming from. If, for example, you wanted all your referral traffic from Stumbleupon, Facebook, Twitter and EzineArticles to appear in this new, social-media-only category, you'd enter "stumbleupon|facebook|twitter|ezinearticles" (without the quotes) into this field. Adjust this to fit your needs.

Field B -> Extract B

These fields will be empty: in the first drop-down, select "-". Nothing in the second field.

Output To -> Constructor

In the first drop-down, select "Campaign Medium". In the second, enter the name of your new category - this can be anything you want, but make it simple and descriptive. "social" is always a good choice!

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Field A Required: Yes

Field B Required: No

Override Output Field: Yes

Case Sensitive: No

You're done! After you've applied the filter, you should see a spiffy little line in your Traffic Medium report - in this example, "social" would show up, and by clicking on it, all your visits from Stumbleupon, EzineArticles, Twitter, and Facebook are in one, social-media-only category, separate from your Google Image referrals (man, that's a lot of cat pictures).

Now all your metrics in this category will accurately reflect social-media-sourced visitors only, without all your other referrals skewing the data. Analyze away!

Track Facebook, Twitter & Social Networks in Google Analytics - Social Network Marketing Analytics

Jeremy Shaffer, Web Marketing Specialist
BEM Interactive - Providing full-scope comprehensive services in Website Design & Development, Web Marketing & SEO consulting, PPC bid management, social network management, mobile & text message marketing, and Google Analytics training and consulting.

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